AEO (Answer Engine Optimization) is shaping your content so AI tools like Google AI Overviews, ChatGPT and Perplexity can quote it as the answer and cite your business. Here is how it works and a 5-step method to start.
A small business should set its Google Ads budget by multiplying the leads it needs by its expected cost per lead, then checking that cost against its break-even point.
Businesses need SEO because it puts them in front of people already searching for what they sell, and in 2026 it is also the foundation AI tools use to decide which brands to cite and recommend.