AEO vs GEO vs SEO: SEO wins a ranked link, AEO wins the quoted answer, and GEO wins a brand mention in AI recommendations. Use the 10-minute Three-Layer Bottleneck Test to decide which to fund first.
To rank in Google AI Overviews, your page must be indexed and snippet-eligible, then answer the sub-questions Google’s query fan-out looks for in clear sentences near the top of the page. No special schema is required.
Generative engine optimization (GEO) is the practice of making your brand easy for AI assistants like ChatGPT, Gemini and Perplexity to find, trust and recommend. Here is how it works and how to test it in 10 minutes.
AEO (Answer Engine Optimization) is shaping your content so AI tools like Google AI Overviews, ChatGPT and Perplexity can quote it as the answer and cite your business. Here is how it works and a 5-step method to start.